WideSkreen.tv

WideSkreen.tv is a Video Production Company that creates high-end website, marketing, advertising, training, research, documentary and 3d visualization videos for business and non-profits.

We are a team of Emmy Award winning television producers, videographers, editors, graphic artists and animators. We are based in the Twin Cities metropolitan area and work with companies across the United States and around the world.

We create Business Videos, Marketing Videos, Trade Show Videos, Website Videos, Product Videos, Training Videos, DVD Authoring, 2d & 3d Animations, Logo Animations, Documentary Videos, Commercial Videos, Instructional Videos, Educational Videos, Non-Profit Videos, Fund-Raising Videos, DVD Design, 3d Visualization, Real Estate Videos, Architectural Videos and much more!

Five Advantages of Using Video on Your Website:
The use of video is very important to staying competitive on the web. As more businesses develop an online presence, it's imperative to differentiate yourself by including video about your company and products on your website. While nothing guarantees an increase in business, the use of video is a smart and relatively inexpensive way to market your business and expand your client base.

1. Introduce yourself to potential clients.
The process of meeting and wooing new clients can be difficult. Introducing yourself through an online video can remove this anxiety. Potential clients will be looking to get an idea of who you are and what you can do for them. A brief video that introduces you and describes your company can accomplish that. Another advantage of introductory videos is the amount of time they save you. Instead of physically meeting with every potential client, the video can act as a filter to bring in primarily clients who have already decided that they might hire you or purchase your product or services.
2. Convey brand image, emotion and personality.
You can show only so much brand and company image with text and graphics on a website. Video, on the other hand, gives you an opportunity to show viewers the way you look, sound and act. More importantly it can show how your product works and explain the benefits and solutions that your company offers. It is also wonderful way to project emotions such as empathy, compassion, honesty and character to potential clients. A visitor who is sold on what you say in a video is more likely to choose your business over a competitor.
3. Improve search engine rankings.
Videos are now an integral part of search engine result pages. Google already has begun to factor in the presence of video on a page when determining where the page ranks on Google search results. Posting videos on your site sooner rather than later will put you a step ahead of other companies competing for top slots on search engine result pages. After posting a video to your website and optimizing it for search engines, potential clients will more easily locate your site and its video content. Seeing a video on a search results page instantly gives the searcher a good reason to visit your website rather than a competing site. Make sure your search engine optimization service understands how to take advantage of your video content in getting your site the best possible search engine results.
4. Improve overall website experience.
If done correctly, putting video on your website will improve the browsing experience of your visitors. For maximum effectiveness, it should be integrated seamlessly into your site. An introductory or biographical video typically is placed on the homepage. Similarly, a page dedicated to your services might include a video explaining basic aspects of what you do. The more that potential clients use your site to learn about your company and how it affects them, the more likely they are to give you a call.
5. Impress potential clients
Let's face it, a business website with embedded video looks impressive. At present, only a small percentage of business use video. So those that do give a clear sign that they're a step ahead of everyone else. Quality video on your site indicates to potential clients that you are a quality company. Of course, not just any video will make your website and business look impressive. The most effective videos utilize well-prepared content, shot on high-definition video, with great audio and proper lighting. Top-quality post-production work, including editing, graphics and sound effects, is also crucial to achieving results that will impress visitors to your site.